Hacking Google using Scroogle

Scroogle the choice of connoirseurs

How to improve your ROI with bespoke in house search engine data mining software.

When Google withdrew their API for their data set in the general search space they scarcely announced it from the rooftops. It slid in quite quietly. But the ability to query the big G directly was very handy to a lot of folk. Including SEO operators. You can still hear the screaming in the forums now. What these guys were doing was using the API access for two operations which are very close to their hearts. One: they wanted to check their search engine rankings for multiple keywords for multiple clients on a regular basis. And two: they wanted to check the back links for the same clients. Not that I know anything about *Social Media Penetration*.